Friday, 8 July 2011

Audience Research

The first decision that if our film was going to be a hit, the story and characters needed to appeal to and resonate with a mass audience. A bit of quick research via google and the Office for National Statistics revealed that in the UK this is dominated by kids, teenagers and young (ish) adults:

We haven't got the time or budget to produce a 3D animation so we are going to try and hit the teenagers and young adults. An internet-based scenario is great for this as these groups spend a lot of their time online, so if we can tap into their own online experiences it should help them identify with the characters and situations and get hooked by the story.

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